Copywriting – Home Page

The homepage

  • is the most important page
  • is the most indexed page by search engines
  • is the gateway page
  • needs selling content to encourage visitors to click through to other pages
  • lets visitors know that they’re at the right place and that we offer what they want


  • Include all benefits and general keywords (incl.titles)
  • Get to the point
  • Focus on the topic – Only give visitors a taste
  • Give your audience a preview


  • Overwhelm and confuse the visitor with too much information
  • Make it hard for visitors to see what we offer
  • Write general information


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