Unique and Quality Content
Content is the most crucial factor in seo. Creating unique, quality and compelling content help your website to rank high in search engines and drive quality traffic in comparison to millions of others, which have poor content as Google continues to decrease the value of such sites as per its new algorithm.
While writing a compelling content about your website, one of the very important factors is ‘Relevancy’. It means that the content of your website should be relevant to its theme so that instead of asking what search engines can do for you, tell them by making your content in accordance to search queries.
Understanding the relevancy of a keyword and at the same time, creating content around the possible key phrases of that particular keyword will help a website to rank high in competition. While writing a compelling content, it is very important to think of the keywords as per user perspective. For example, a known basket ball fan can type (nba) for searching the national basket ball association while the new user may type a basketball league to search the same.
Therefore, while writing content, a writer should take care of all these aspects, may use keyword phrases to cover all the major keywords around the content which are necessary to rank a website. These minor variations in keywords make a huge difference in the ranking of a website. One can search the keyword combinations through the Google’s keyword ranking tool known as Google ad words. https://adwords.google.com/select/KeywordToolExternal/
SEO value depends very much on its content and there are no shortcuts for that. Google and other search engine rank your website based on quality inbound links that can be generated only by writing unique, compelling content. Copying content from other sites and pasting it on your site is of no use as it never delivers a value and increases the chances of getting punished or banned.
Content for consumers
While writing content for a website, always keep in mind that you are writing for its users. The content should be written in such a way that it is user-friendly and at the same time generates interest in the users to visit further pages. In addition, it is very important to link the content with the product or service section of the websites to give its users what they actually want. The important thing is that user doesn’t want to read the copied content which they have already seen in other websites. Therefore, it follows the simple rule of give value to get value.
Benefits of unique content